Studies of "brand value" are always difficult to compare, as widely differing methodologies used by those measuring such data yield markedly different results. But tracking year-to-year movements using a consistent methodology can offer some interesting perspectives, and so Millward's Brown's latest BrandZ study ( via The Next Web ) makes for a good look at trends in marketing and branding

In line with today's claims of taller iPhone prototypes with 3.95-inch displays, one of our sources has provided us with images of what are claimed to be new next-generation iOS device parts being carried by a supplier. The most significant of these parts is a claimed front panel from the next-generation iPod touch, with the supplier claiming that the display would be taller than the current model and that the opening in the front panel measures 4.1 inches diagonally.

9to5Mac reports that Apple is currently testing two prototypes of the next-generation iPhone that offer a taller screen while maintaining the existing 640-pixel width. According to the report, the two prototypes carry a display with a height of 1136 pixels, up from the current 960-pixel height and leading to an increase in the diagonal size of the display from 3.5 inches to 3.95 inches

Apple last week sent out a mailing to neighbors of its planned Apple Campus 2 , a massive new facility on the site of an old HP campus in Cupertino that is set to host 13,000 workers. The mailing offers details on the project, solicits feedback, and asks whether neighbors will support the project either in person at public meetings or by writing letters of support.

Each July since 2007, Apple has held its iTunes Festival in London, offering a month's worth of free concerts from some of the industry's top performers. Apple is now beginning to unveil this year's plans , and the most notable change for 2012 is a move to the month of September.

Bloomberg reports that Steve Jobs was intimately involved in the design work for the next-generation iPhone scheduled for release later this year, reiterating claims that the device will be a substantial change from previous designs in part because of a larger display. Apple, based in Cupertino, California, has placed orders from suppliers in Asia for screens that are bigger than the 3.5- inch size now on the smartphone, said one of the people, who asked not to be identified because the plans aren’t public. Apple co-founder Steve Jobs had worked closely on the redesigned phone before his death in October, one person said

TUAW reports that Apple will be scaling back on systemwide "hotkey" apps, which allow users to call up other apps and functions, in the Mac App Store as of June 1, the same date the company's sandboxing requirements are scheduled to go into effect. Apparently, Apple will allow hotkey apps that are already in the Mac App Store before June to offer only bug fixes after that. New sandboxed apps and any apps that add features (i.e.

Apple is continuing the process of preparing OS X Lion for Macs offering ultra high-resolution "HiDPI" screens, upgrading several application icons to higher resolutions in yesterday's public release of OS X 10.7.4. AppleInsider pointed to TextEdit as one example, with Apple having upgraded its icon's previous maximum size of 512x512 under OS X 10.7.3 to 1024x1024 in OS X 10.7.4. But the larger image 1024x1024 is also listed as measuring at 512x512 points, indicating that it is indeed being targeted for screens measuring at double the resolution of current displays in each dimension.

Speaking at a conference this week, AT&T CEO Randall Stephenson noted that he only had one regret about AT&T being the first cellular carrier to support the iPhone. As reported by the New York Times : “My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said in the on-stage interview at the Milken Institute’s Global Conference on Wednesday.

Last month, it was discovered that Apple quietly tweaked the 16 GB Wi-Fi iPad 2, equipping the device with a smaller 32-nm die shrink of the A5 system-on-a-chip previously used in the line. The tweaked iPad 2 carries an internal identifier of "iPad2,4", which was first spotted in an iOS 5.1 beta back in November, but at the time it was unclear what the model represented. A similar die shrink of the A5 was found in the new Apple TV, and it appears that Apple made the move in order to test out production of next-generation chip processes in lower-volume devices.