Apple has just announced a special iTunes version of James Cameron's Avatar that will not only include some special extras like the film's script and a big 1,700 picture special effects gallery of pictures to browse through, but allow viewers to actually control 17 scenes as they happen, switching between different views like the finished film, rough CG cuts, and the original live action motion capture footage. Viewers will also be able to "x-ray" these scenes, moving a special view around the screen that will show off the original live action footage, superimposed over the finished movie. Sounds pretty awesome to us.

Twentieth Century Fox today announced the upcoming debut of an exclusive iTunes Extras special edition version of the film Avatar , bringing several new interactive features including the ability to deconstruct scenes to see how they were made and a "Green Screen X-ray" that allows users to easily see the original green screen footage behind certain scenes. Fans can experience the global box office sensation like never before as they control scene deconstructions in simultaneous views. This new feature will also enable consumers to interact with the performance capture and visual effects levels in 17 of the film’s scenes

The Beatles today announced the debut of a free animated version of the band's Yellow Submarine book as an exclusive on Apple's iBookstore.