Patently Apple reports that Apple had acquired a number of new patents to its arsenal today.

Apple just announced that its retail stores at West 14th Street and SoHo in Manhattan are participating

Former Apple Genius Stephen Hackett recounted his years working at an Apple Store in his recent book, Bartending: Memoirs of an Apple Genius . The short book is just under 50-pages and details the customers and problems Hackett saw while working as a Genius

Former Apple Genius Stephen Hackett recounted his years working at an Apple Store in his recent book, Bartending: Memoirs of an Apple Genius . The short book is just under 50-pages and details the customers and problems Hackett saw while working as a Genius. It's a lighthearted, personal read that you can finish in about an hour

Apple may be opening a second Apple Store in Rome and will be celebrating the grand opening on Rome's birthday, says a report in iSpazio . The new store will be located in the Porta di Roma shopping mall and will open on April 21, 2012, the date when Italy will commemorate the city's founding in 753 BC.

Apple may be overhauling its online storefront, starting with its site for education institutions, says a report from AppleInsider . Shoppers visiting Apple's online store for K-12 schools are supposedly alerted about the "new Apple Store" and told that "the transition to the new store will be easy." Details are sparse, but the banner alert does say that customers will be alerted in the coming weeks about "the store's features, benefits and launch date." Apple may revamp online store, starting with edu version originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 05 Apr 2012 09:00:00 EST

Apple may be overhauling its online storefront, starting with its site for education institutions, says a report from AppleInsider . Shoppers visiting Apple's online store for K-12 schools are supposedly alerted about the "new Apple Store" and told that "the transition to the new store will be easy." Details are sparse, but the banner alert does say that customers will be alerted in the coming weeks about "the store's features, benefits and launch date." Apple may revamp online store, starting with edu version originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 05 Apr 2012 09:00:00 EST

If you are wondering why your recent trip to the Apple Store left you loving Apple more than ever or wanting your customers to feel the same way about your company, we got the book for you. “ The Apple Experience ” by veteran Apple/technology author Carmine Gallo deep dives into the Apple retail experience and breaks down exactly what it is that Apple retail employees are trained to do just to make a customer feel good about an experience (and want to come back)

To the surprise of absolutely nobody who follows the fortunes of Apple closely, the third-generation iPad is already a huge success. CNET reported on Friday that the initial batch of pre-order iPads has sold out .

Everybody loves Lego, and almost everybody loves Apple. Put the two of them together, and you have a Lego Apple Store.