According to sources, Apple is planning a major new addition to their Apple Store Genius Bars; an addition that will change the way the company handles Genius Bar support. When an iOS device user comes to the Genius Bar with advanced hardware issues that are deemed unrepairable via software, these users commonly find Apple willing to replace their device with a working unit. With users typically keeping so much important content on their devices like contacts, calendars, text message conversations, media data, apps, application content, and more; the need for device backups is critical

OWC released the first Mac bootable PCI SSD card, and it is called the “Mercury Accelsior.” The Accelsior features dual SandForce SF-228X controllers and a choice between a 120GB, 240GB, 480GB, or 960GB capacity. AnandTech explained the technical aspects best : The actual design is pretty interesting

Does Apple have some nifty 3D technology coming your way soon? Maybe. Apple has posted a job listing for an iOS Software engineer with 3D skills

Apple has filed many patents for 3D technology over the years, from advanced 3D cameras to the ability to create 3D avatars right inside of iOS . Recently, Apple has posted a new “ Computer Vision specialist to strengthen its multi-view stereo research group. “

“Is that MacBook Pro you are wearing?” There’s nothing like the smell of a new Apple product. The smell that

Following Samuel L Jackson’s iPhone commercial , Zooey Deschanel gets in on the action.

Microsoft revealed its full Windows 8 suite this evening, which includes Windows 8, Windows 8 Pro, and Windows 8 Enterprise.

The Next Web notes that a new iPhone 4S ad aired during ESPN's SportsCenter this afternoon, featuring actor Samuel L. Jackson giving Siri orders.

Apple just announced that its retail stores at West 14th Street and SoHo in Manhattan are participating

Look what we have here: This Samuel L Jackson iPhone/Siri commercial looks legit with Apple logos and what-not. However, it still has not hit the Apple or Verizon channels, so it is not official—yet. We still like the one below much, much better (NSFW)